What Is CGI Animation?

CGI animation is the method of using Computer Generated Imagery to produce the illusion of movement. It has been around in some form since the late 1960s but was mostly popularised when Pixar Animation Studios produced Toy Story in 1995 and its grown ever more popular since! Think Frozen or those Minions popping up everywhere, even the meerkats on telly talking about car insurance, they're all CGI and they left a lasting impression on their audience.


Why Use Animation?

2020 is now upon us and everyone and their dog are using the internet and other digital media in their day to day lives. Whether you're using Facebook or shopping online for a new dress you're almost guaranteed to come across an animation on screen. According to HubSpot, 54% of people want to see more video content online and 73% want the videos they see to be more entertaining. If you're not featuring eye-catching animation somewhere on your digital platforms you may struggle to stand out against your competition.


How Can I Use Animation?

Animation allows us to visualise the impossible, like explaining the solar-system from the point of view of an space-pirate or world geography from Christopher Columbus. Explaining how to use your new product can be entertaining as well as informative, or you may want a digital mascot to represent your business online. The possibilities are limitless, so the real question is how do you WANT to use animation?


What We Can Do For You!

Lead Balloon Studios specialises in 3D characters and we have a passion for bringing brands to life through the magic of animation! Even if a character isn't what your brand needs, but a slick professional logo animation to spruce up your social feeds, we can do it! Whatever it is your brand needs, through including you in our creative processes and responding quickly to feedback, we will work hard to make sure you love the result!


What Do People Say?

"Working with Lead Balloon is a real pleasure, they more than delivered on the brief!"

-Simon Baines, #DMUworks

"I was amazed at the outstanding quality of work. They're the best people to work with, very helpful and patient."

-Chris Allen, Co-Founder of CapDragon



Now that you see the advantage that CGI Animation could have on your brand, contact us today to begin your journey into the magical world of animated marketing! We look forward to working with you, until then don't forget to smile and have a wonderful day.

-Lead Balloon Studios


LEAD BALLOON STUDIOS, Innovation Centre, 49 Oxford Street, Leicester, LE1 5XY

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