Frequently asked questions

What are some of the factors that determine the price of what I want?


Animations come in all shapes and sizes and so this can affect the price. But don’t worry! We’ll talk you through the simple steps in determining what it is you need. The main pointers to ask yourself first are: what do I need? Where will it be broadcasted? Who's my audience? From there we’ll go through video length, characters (if any), content and delivery; all of which can have an impact on pricing!




What exactly are all of the different services you provide?


We offer a multiple of different animated services, all which fall under the 3D umbrella! From animated shorts and explainer videos to corporate advertisements and splash screens. We relish challenging and unconventional projects, so don’t be afraid to ask for something we haven’t mentioned, we’d be more than happy to try our hand at something new! After all, 54% of users want to see more videos from the brands and businesses that they support (Hubspot, 2017), so why not give it a shot?




How do your services work? What are the stages in the process and where do we start?


We go through 3 stages in the production pipeline: pre-production, production and post-production. 1. Pre-production: This stage allows us to go through initial concepts with you, which can involve storyboarding, scripts, animatics and character designs. Once you’re happy with the direction the project is going in we enter the next stage. 2. Production: Here is where we begin the main design process, from the animation, modelling and sound design, this stage is one of the longer stages of the three. 3. Post-production: The final stage sees us adding the finishing touches to the project, for example rendering, text overlay and compositing. It’s at this stage we’ll confirm you’re happy with the result before delivering the final outcome. We will go through the production stages with you, every step of the way!




How long can a project take? What factors does it depend on?


The main factors that have an impact on delivery is length of the animation and the quantity of content, e.g the amount of characters. An increase in both of these factors can drastically increase the production time and the cost. However! We will help you by going through exactly what it is you want and finding the most efficient and cost-effective solution.




Why should I get an explainer video?


Explainer videos are a great way to make your product or service last longer in the memory of your audience. People remember only 10% of what they read but remember up to 58% of a combined visual and audible video format. Not only that, but it’s a great way to boost your conversion rates, SEO and Google rankings. To find out even more detail on this, we go in depth on why every business should utilise explainer videos on our blog: https://www.leadballoonstudios.co.uk/post/explainer-videos-what-you-need-to-know-and-why-they-have-a-place-in-every-business




How long should my explainer video be?


It is a well-known fact that the average viewer will only watch a video up to the two-minute mark. And the trend for online videos is that they are becoming shorter and more concise. Although, it should be said there is no correct length. If your product or service requires extra demonstration then it is vital that is accounted for. If you’re concerned about users clicking off or muting your video, you should know that 64% of users are more likely to buy a product online after watching a video (Forbes, 2017).




What can I do with the video once it is finished?


Once the video is yours there are so many platforms and spaces you can show it on! Pin it on your Twitter profile, share it on Facebook or even feature it in your Instagram stories! Animated videos aren’t limited to social media platforms either, you can feature them anywhere on your website for your audience to see! The bottom line is, video marketing is 50 times (yes, five zero) more likely to drive organic search results rather than plain text, so don’t be afraid to put it everywhere!




Will the video be unique?


Absolutely. Every video is made from scratch and is tailored to your specific brief and requirements. Making eye-catching and exclusive videos is what excites us. We take the time to design new characters and animations and therefore our services are 100% customisable.