Niche Business Awards 2021

Awards & Ceremonies | 3D Mascot

 
 

THE BRIEF:
Our good friends at Niche Magazine invited us back to work on the Niche Business Awards 2021! This year the theme is Had Hatter, so we created a variety of animated content for their Awards presentations! We worked closely with their design and operations team to create animated content that would be featured on socials and the night's awards evening.
 
Our task was to create engaging animated content that represented the theme of Mad Hatter, whilst also celebrating Leicestershire businesses and their achievements. We created a 3D rabbit mascot that will be featured in various small animations featured in this year's awards ceremony.

THE MASCOT:
The Lead Balloon and Niche Magazine team came together to discuss ideas on the Rabbit's design. Our team worked on initial concept artwork before refining it down to one design. We then took to our 3D software to sculpt, model, texture and rig the Rabbit character; ready for animation!

Niche Rabbit, the 3D character mascot for the Niche Business Awards 2021!
Niche Rabbit, the 3D character mascot for the Niche Business Awards 2021!

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3D character mascot Niche Rabbit can be seen across Niche Magazine's social media platforms
3D character mascot Niche Rabbit can be seen across Niche Magazine's social media platforms

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Sculpting Process of the 3D mascot Niche Rabbit
Sculpting Process of the 3D mascot Niche Rabbit

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Niche Rabbit, the 3D character mascot for the Niche Business Awards 2021!
Niche Rabbit, the 3D character mascot for the Niche Business Awards 2021!

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THE PRE-PRODUCTION:
We created storyboards when planning our animation for the Niche Business Awards. These helped us know what was taking place and where, and these early developments are shared with the client.

Concept designs for the holding screen animation
Concept designs for the holding screen animation

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Concept designs for the Ears & Tails animation
Concept designs for the Ears & Tails animation

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Concept designs for the winner animation
Concept designs for the winner animation

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Concept designs for the holding screen animation
Concept designs for the holding screen animation

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THE ANIMATION:
We produced a variation of animations for the Awards evening. This includes 2 variations of transition animations, a holding screen with the Rabbit enjoying a tea party and the Ears & Tails animation, replacing a classic game of heads & tails!

PHOTOS FROM THE NIGHT:
The evening was fantastic, we really wish we could've been there to experience such a fun event! These photos were taken by Hitz Rao Photography.

Photo from the Niche Business Awards 2021. Photo taken by Hitz Rao Photography
Photo from the Niche Business Awards 2021. Photo taken by Hitz Rao Photography

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Photo from the Niche Business Awards 2021. Photo taken by Hitz Rao Photography
Photo from the Niche Business Awards 2021. Photo taken by Hitz Rao Photography

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Photo from the Niche Business Awards 2021. Photo taken by Hitz Rao Photography
Photo from the Niche Business Awards 2021. Photo taken by Hitz Rao Photography

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Photo from the Niche Business Awards 2021. Photo taken by Hitz Rao Photography
Photo from the Niche Business Awards 2021. Photo taken by Hitz Rao Photography

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THE RESULT:
The animations were featured at the Niche Business Awards 2021, entertaining Leicestershire business owners and entrepreneurs. We had such a blast working with the Niche Magazine team again this year and we can't wait to work alongside them again in the future!

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