Niche Business Awards 2021

Awards & Ceremonies | 3D Mascot

 
 

THE BRIEF:
Our good friends at Niche Magazine invited us back to work on the Niche Business Awards 2021! This year the theme is Had Hatter, so we created a variety of animated content for their Awards presentations! We worked closely with their design and operations team to create animated content that would be featured on socials and the night's awards evening.
 
Our task was to create engaging animated content that represented the theme of Mad Hatter, whilst also celebrating Leicestershire businesses and their achievements. We created a 3D rabbit mascot that will be featured in various small animations featured in this year's awards ceremony.

THE MASCOT:
The Lead Balloon and Niche Magazine team came together to discuss ideas on the Rabbit's design. Our team worked on initial concept artwork before refining it down to one design. We then took to our 3D software to sculpt, model, texture and rig the Rabbit character; ready for animation!

Final Rabbit Render
Final Rabbit Render

Final Rabbit Render 2
Final Rabbit Render 2

Sculpting Process Rabbit
Sculpting Process Rabbit

Final Rabbit Render
Final Rabbit Render

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THE ANIMATION:
We have currently produced one animation so far for the Awards. We've produced a transition animation using the Rabbit to pull the screen across. 

THE RESULT:
The current animated content is featured across Niche Magazine's social platforms, with the future work ready to be on screen soon! We always love to work with the Niche team and we're so happy to be a part of the team again this year!