Explainer videos: what you need to know and why they have a place in every business

Updated: Jul 24, 2021

A short online marketing video used to present a company’s product or service in a visual and compelling way. Sounds simple, right? Explainer videos are far from it. A completely customisable and premium animated explainer video can take maybe weeks if not months. But there is no doubt that they are worth it.

When done properly, explainer videos for your business can go everywhere online from websites, YouTube, landing pages, social media… the list is endless.

They can be tailored specific to your business and it’s goals. Looking to explain a product or a people-oriented service? Try out a live action explainer video to demonstrate your value. Wanting to show off your company’s creativity and dynamism within the market? Animated explainer videos offer an eye-catching, interactive and easy to update solution.

With 82% of online traffic being video in 2020, companies are now looking to keep up with the modern trends to drive conversion rates on their sites.

There are numerous imperative reasons why every company should look for animated explainer videos as a form of communication with their audience. Here are a few of the main ones:

Firstly, explainer videos are extremely SEO friendly. What you lose in written keywords on your site you make up for in average user duration. And this is what Google loves when formulating its algorithm for rankings. And therefore it cannot be ignored.

With an explainer video, it is found that you are 53 (yes, fifty three) times more likely to show up first on Google rankings.

The average time spent by consumer on a website or social media profile is 10-20 seconds. If you give them a reason to stay, without causing them any effort, you can stretch that average duration up to a minute. By the time you will have pitched your product or service in a persuasive and credible way.

Secondly, it is important to think about the Internet as a go-to resource. People fire up the search engines, more often than not, to find a solution to a problem.

If you become a trusted and credible answer to their questions, they are more likely to make purchases from you, or recommend you, or give you a follow or… you get my point. Therefore, explainer videos are a great tool to expand your online presence and boost your social media engagements.

52% of consumers say that watching product videos makes them more confident in purchasing decisions.

This is why it is essential to be alert to which methods of communication suit your segmented market the best. And nail down on that.

It is also well known that video marketing has the highest return on investment (ROI).

Combining the reasons above with the fact that 70% of searches are for a product or service, websites with explainer videos are more likely to have increased conversion rates in the following 24 hours.

Videos are simply cost effective – what may seem slightly over priced immediately has excellent lifetime value and proven capabilities. People who view a video are 64% more likely to make a purchase.

Finally, and probably most importantly, explainer videos appeal to the brain science of information retention and learning capabilities.

People retain 10% of what they are told (yup, I know). But by combining visual and audio stimulus together, retention increases by 58%.

If you are looking for your brand to be more memorable in an ever-increasing competitive online world, then explainer videos are the way for you to move forwards.

Lead Balloon Studios provide completely customisable and market leading animated explainer videos for every type of business. Just check out our portfolio of some of the biggest organisations in Leicestershire.

If you are looking to get in touch then please don’t hesitate to send us a message or fill out the form on our website.

Check out our explainer video on animated explainers!