THE BRIEF:
Our friends at De Montfort University's DMUworks approached us to create the animated opening for TEDx DeMontfortU and DeMontfortUWomen conferences in May 2021. Our task was to create a short animation for use online, using TEDx's signature look but also inspired by De Montfort University and Leicester itself.

THE ANIMATION:
We were inspired by many of Leicester's famous landmarks, including the city centre clock tower, the symbolic Leicester fox and the lion of De Montfort University. We designed an X that would capture these inspirations and we animated a simple but effective animation using illustrations that represented DMU and Leicester.