TEDx DMU

Conferences | 3D Logo Animation

 
 

THE BRIEF:
Our friends at De Montfort University's DMUworks approached us to create the animated opening for TEDx DeMontfortU and DeMontfortUWomen conferences in May 2021. Our task was to create a short animation for use online, using TEDx's signature look but also inspired by De Montfort University and Leicester itself.

THE ANIMATION:
We were inspired by many of Leicester's famous landmarks, including the city centre clock tower, the symbolic Leicester fox and the lion of De Montfort University. We designed an X that would capture these inspirations and we animated a simple but effective animation using illustrations that represented DMU and Leicester.

TEDx DeMontfortU AD
TEDx DeMontfortU AD

TEDx DeMontfortU AD
TEDx DeMontfortU AD

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THE RESULT:
The animation is featured as the intro for the TEDx DMU conferences this May 2021. It's also seen across DMU and DMUworks' social media platforms. This project was a lot of fun to work on and we're so proud to have created work for TEDx! We look forward to working with the DMUworks team again in the future.