Are you tired of creating content that doesn't seem to resonate with your audience? Are you looking for a way to make your content more fun and engaging? One solution that you should consider is using animated characters in your content.
Here are 5 reasons why you should utilise animated characters to engage your audience:
1) Animated characters add a visual element to your content:
One of the biggest benefits of using animated characters is that they add a visual element to your content. Visual assets are the single biggest content contributor when it came to social media in 2017. This can help to make your content more engaging and interesting for your audience. Whether you use a simple stick figure or a more complex 3D character, animated characters can help to bring your content to life and make it more engaging for your audience.
2) Animated characters can help to explain complex concepts:
Another great reason to use animated characters in your content is that they can help to explain complex concepts in a way that is easy to understand. For example, if you're writing about a difficult topic such as quantum physics, you could use an animated character to help explain the concept in a simple and easy-to-understand way. This can help to make your content more accessible and engaging for your audience. It is also good to note that video content is 50 times more likely to drive organic search results than plain text.
3) Animated characters can add a touch of personality to your content:
In addition to making your content more visual and engaging, animated characters can also add a touch of personality to your content. This can help to make your content more relatable and interesting for your audience. For example, if you're writing about a specific topic, you could use an animated character to add a unique perspective or point of view to your content. Using brand mascots and characters can increase profit and emotional connection with customers by up to 41%.
4) Animated characters can help to make your content more memorable:
One of the biggest challenges with creating content is making it memorable for your audience. By using animated characters, you can help to make your content more memorable for your audience. This can help to ensure that your content sticks in their minds and that they remember it long after they've finished reading or watching the content. Further evidence was found demonstrating that long-term campaigns featuring a character can increase profit gain by 34.1%, compared with 26.2% for campaigns without.
5) Animated characters can be used across a variety of different formats:
Finally, another great reason to use animated characters in your content is that they can be used across a variety of different formats. This means that you can use animated characters in blog posts, videos, social media posts, and more. This can help to make your content more versatile and engaging for your audience.
Those are 5 reasons to utilise animated characters. In conclusion, using animated characters in your content can be a great way to engage your audience and make your content more interesting and memorable. By adding a visual element, explaining complex concepts, adding personality, and being versatile, animated characters can help to take your content to the next level.
If you're ready to start using animated characters in your content, be sure to check out our Our Work to see what our animated characters can do! Please Contact Us if you'd like to know more about how characters could benefit your content.