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DMUWorks: Video
Niche Business Awards 2022
Awards & Ceremonies | 3D Mascot
Niche Biz Awards 2022
Niche Biz Awards 2022
THE BRIEF:
Once again we're working with our friends at Niche Magazine to work on the Niche Business Awards 2022! This year the theme is Back To The Future (or BTTF for short), so we created a variety of animated content for their finalist reveals and awards presentations! Working closely with their design and events team, we created animated electrifying content that would be featured on socials and the night's awards evening.
Our task was to create engaging animated content that represented the theme of BTTF, whilst also celebrating Leicestershire businesses and their achievements. We created two mascots this time round; known as Duke & Martin. They were featured in various imagery and small animations featured in this year's awards ceremony.
THE MASCOT:
The Lead Balloon and Niche Magazine team came together to discuss ideas on the Duke & Martin's designs, something fun but is a nod towards the classic 80s movie 'Back To The Future' (1985). Our team worked on initial concept artwork before refining it down to one design. We then took to our 3D software to sculpt, model, texture and rig the characters and their props; ready for animation!
Concept Sheet of Martin & Duke, Niche Business Awards 2022
Colour Concept Sheet of Duke, Niche Business Awards 2022
Duke, the 3D character mascot for the Niche Business Awards 2022!
Concept Sheet of Martin & Duke, Niche Business Awards 2022
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THE PRE-PRODUCTION:
We created storyboards when planning our animation for the Niche Business Awards. These helped us know what was taking place and where, and these early developments are shared with the client.
Initial Storyboard Idea for the Transition Animation, Semi-Finalist Announcements
Initial Storyboard Idea for the Holding Screen Animation
Second Initial Storyboard Idea for the Winner Reveal Animations, Winner Announcements
Initial Storyboard Idea for the Transition Animation, Semi-Finalist Announcements
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THE ANIMATION:
We produced a variation of animations for the Awards evening. This includes a holding screen animation, heads & tails animation (also known as Past or Future) and the winner announcement animations. This year we discussed with the Niche team on creating an animation that would work with 3D glasses, and we designed the heads & tails animation to be viewed with retro 3D glasses!
PHOTOS FROM THE FINALIST ANNOUNCEMENTS:
The finalists announcements event took place at the Innovation Centre on DMU's campus. It was a night to remember with business owners from across Leicester celebrating the results! These photos were taken by Hitz Rao Photography
Finalists Announcements Niche Business Awards 2022. Photo taken by Hitz Rao Photography
Finalists Announcements Niche Business Awards 2022. Photo taken by Hitz Rao Photography
Finalists Announcements Niche Business Awards 2022. Photo taken by Hitz Rao Photography
Finalists Announcements Niche Business Awards 2022. Photo taken by Hitz Rao Photography
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PHOTOS FROM THE NIGHT:
It was another amazing night for the Niche Business Awards, the Niche team did an incredible job putting it all together! These photos were taken by Hitz Rao Photography.
Photo from the Niche Business Awards 2022. Photo taken by Hitz Rao Photography
Photo from the Niche Business Awards 2022. Photo taken by Hitz Rao Photography
Photo from the Niche Business Awards 2022. Photo taken by Hitz Rao Photography
Photo from the Niche Business Awards 2022. Photo taken by Hitz Rao Photography
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THE RESULT:
The imagery and animations were featured at the Niche Business Awards 2022, entertaining Leicestershire business owners and entrepreneurs. As always we had an amazing time with the Niche Magazine team and we can't wait to work alongside them again in the future!
Also, check out what we did for the Niche Business Awards 2023!
Check out more of our mascots!
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